Though traditionally logos were used to design for identification and differentiation from other competitors, now logos are supposed to be the medium of conveying the meaningful messages to the customers, generating positive emotions displaying the meaning of the brand (Machado, 20150). Nowadays most of the organizations are very conscious about their brand due to which they are investing their huge amount of money and time in designing the perfect logo (Machado, 20150). So designing the best logo which can really make the difference to the business is important.
Before designing logos on the basis of the basic knowledge I gained about using illustrator I did some research on some of the common design principles for the logo.
There are numbers of ideas discussed to design the effective logo. I have extracted some of the major logo design principles.
Four design principles for logo
1. Keep it simple
The first and important thing to remember while designing the logo is to keep it simple which can generate a clear picture of the brand and product to the customers.
2. Strategic color combination
Different color gives different meanings and to make the logo attractive. The combination of colors in the logo should be matching to each other as well as to the brand.
3. Scalable and versatile
Logos are the first identity for the brands. For the promotion, purpose logos may be displayed in any size of surfaces. So where ever it is being displayed its structure should be consistent.
4. Easy to remember
The design of the logo should be with such effect that customer can remember it for a long time. This will help to get the loyalty of the customers in the future also.
5. Timeless
While designing logo designer should keep the concept away from the current trend, because the trend fades away with time so the logo will. So to keep the logo for long term strong concept should be built and keep it from the current trend.Types of Logos
Types of logos are also described in many ways on the basis of its structure and the way they are conveying meaning. I have mentioned commonly used logotypes as follows.
1. letter mark logo
Letter mark logo is the typographic type of logo which is comprised of some letters related to the organization usually the initial letters of the company name or the slogans. This type of logos are just about simplicity and keeping it memorable. while designing such logo choice of font and color combination should be made wisely. Example of such logos are as follows: |
| Fig. Lettermark logos |
2. wordmark logo
Similar to letter mark logos wordmark logos are comprised of the company name or some relevant words. The combination of appropriate font and color makes this type of logo simple, memorable and helps to make distinct brand recognition. |
| Fig. word mark letter |
3. Symbol mark logo
The pictorial or symbolic logo is the logo based on the icon or symbol. while designing such logo big challenge is to select a suitable symbol which can convey the meaning of the brand.
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| Fig. Symbolic logo |
4. Mascots logo
Mascots logo is comprised of the symbolic character displayed in colorful, cartoonish, and funny ways. |
| Fig. Mascots logo |
5. Abstract logo
The abstract logo is similar to the symbolic logo but instead of some pictorial symbol, it uses the geometric form of symbols. This is about the uniqueness for the brand.
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| Fig. Abstract logo |