Wednesday 3 April 2019

Aim and Introduction

Since this module is providing opportunities for students to get deeper knowledge in their interested area, I have planned to learn dynamic logo design using Adobe Illustrator. The logo has become essential for any kind of business for its unique identity and branding. With the rapid growth in the number of internet users worldwide the trend of developing the website for any kind of business or organization has become mandatory. Since websites are being viewed in different devices with different screen sizes and resolution, maintaining the quality of images for any resolution is essential.
After consulting with my colleagues who are working in IT Company as a web developer and designer, they suggested implementing a vector image in a website instead of pixelated images which are developed using Adobe Illustrator to retain the quality of images in any scale.

Learning Principle

My learning process of Illustrator is completely dependent on previous tools and technologies already developed. On the basis of existing tools and their methods, I will be generating new ideas and creativity to develop the logos. The various types of logos are also based on the knowledge gained after many years of experience and experiment for various organizations and researchers. Those pieces of knowledge are going to be very helpful for me to decide the common types of logos and their features. Even I will help me to get the Idea about the key points to take care before designing the logo. 

Since I am gaining knowledge on the basis of prior knowledge and experiences,  my learning process will be based on the CONSTRUCTIVE LEARNING PRINCIPLE. Constructive learning principle says that learning is the process of constructing ideas and concepts of the basis of prior knowledge and experience(Kelly, 2012)

Before jumping into installing the Adobe Illustrator in my PC and designing logo, I have to learn why Adobe Illustrator is important when there is Adobe Photoshop a powerful graphics designing tool so that I could concentrate on designing the graphics for which illustrator is specially used for and exploring various types of logos could be more helpful for me to design different types of logos.

Following will be my learning outcomes during this module
Title
Description
Learning evidence
Completion date
To understand the differences between pixelated and vector graphics
To explore the essential use of illustrator. (10%)
This will be completely my research work on finding the advantages and differences of Adobe Illustrator over other graphic designing software. I will discuss with some of my graphics designer colleagues, go through online discussion forums about graphics designing and introduction videos on Illustrator will be more helpful for this.
I will display the various graphics designed in pixelated format and describe the comparative differences with vector graphics in my blog as a learning outcome first.




2019/02/20

To learn basic tools and panels in Illustrator and their use such. (25%)
 I will go through the beginner guide and online tutorials to initiate from installing Illustrator.
I will manage a weekly formal session for learning Illustrator.
I will exercise on a regular basis according to the tutorial guidelines and learning sessions.
Introduction and their use detail about different tools in tool panel will be presented on the blog
Basic and simple images will be designed using basic tools, panels, and workspace and will be displayed.



2019/03/15
To explore various types of logo design and their effective use in various cases (15%)
I will gather information about different types of logo designs and various use cases of them from the online documentation.
I will visit some of my IT companies near my locations to find out the most demanding logo design currently in which I will focus more.
Information gathered about various logo designs and their use cases will be displayed in my blog along with graphical representation.
I will display the most on demand logo design information on the basis of the companies I visited.


2019/04/05
To design, various logos learned above using a useful combination of tools in Illustrator (50%)
On the basis all above learning about basic tools and panels of Illustrator, most demanding logotypes, color combinations I will design different types of the logo for this module.
Their logo design will be published as my final learning outcome on my blog. My previous learning outcomes will become the evidence that I have used the previous knowledge for my final learning outcome.


2019/04/25